Segen CRM for Agencies & Freelancers

The CRM for agencies and freelancers — from lead to paid invoice.

Clients, sales pipeline, proposals, projects, time tracking and invoicing in one workspace built for service businesses.

Stop re-typing the same client details into five different tools.

Most CRMs are built for sales teams selling products.

Agencies and freelancers sell time, expertise and projects. The work doesn't end when the deal closes — that's when it starts.

  • Leads in one tool, proposals in another
  • Projects tracked in a separate board
  • Hours logged in a spreadsheet, if at all
  • Invoices built by hand from memory
  • Clients emailing to ask for status updates
  • No clear view of which clients are actually profitable

One system, where the lead, the project, the hours and the invoice are connected.

CRM features for agencies and freelancers

Every module is connected — a won proposal becomes a project, tracked time becomes an invoice, and payments update the client balance.

01

Client management

Clients, contacts, notes, files and full communication history in one place.

02

Sales pipeline

Track leads and opportunities through stages you define, with follow-up reminders.

03

Proposals & quotes

Build proposals from templates and services, send them and get approval online.

04

Projects & tasks

Turn a won proposal into a project with tasks, milestones and deadlines.

05

Time tracking

Log hours against projects and tasks for billing and profitability reporting.

06

Invoicing & payments

Invoice from milestones, retainers or tracked time, and record payments against balances.

07

Client portal

Clients view proposals, approve work, follow progress and download invoices.

08

Team & roles

Add team members and freelancers with permissions per client and project.

09

Reports

Revenue, pipeline, utilization and client profitability at a glance.

From enquiry to paid invoice

The workflow follows how service businesses actually run.

01

Win

Capture the lead, qualify it and send a proposal from the pipeline.

02

Deliver

Approved proposals become projects with tasks, owners and deadlines.

03

Track

Time and milestones are logged against the project as work happens.

04

Bill

Invoices are generated from what was agreed and delivered, and payments are tracked.

Who it's for

Freelancers — designers, developers, writers, marketers and consultants who want a simple CRM with proposals, time tracking and invoicing, without paying for enterprise sales software.

Small and growing agencies — digital, marketing, creative and development agencies that need shared client records, project visibility and accurate billing across a team.

Built by a software company that runs client projects every day.

Questions it answers

  • Which leads need a follow-up this week?
  • Which proposals are waiting for approval?
  • How many hours have we spent on this client?
  • What can we invoice today?
  • Who owes us money, and how much?
  • Which clients and projects are most profitable?

Agency CRM FAQs

What makes a CRM right for an agency or freelancer?
Agencies and freelancers sell time and projects, not boxed products. A good agency CRM connects the lead, the proposal, the project, the hours worked and the invoice, so nothing is re-typed between separate tools.
Does it include invoicing?
Yes. Invoices can be created from proposals, milestones or tracked time, and payments are recorded against each client's balance.
Is it suitable for a solo freelancer?
Yes. Freelancers can use the pipeline, proposals, time tracking and invoicing without any team setup; agencies add team members, roles and shared projects on top.
Can clients see their project status?
Yes. A client portal lets clients view proposals, approve work, see project progress and download invoices without chasing you by email.
Can we import our existing clients?
Yes. Clients, contacts and open projects can be imported from spreadsheets or exported from another CRM.
Who owns the data?
You do. Like everything Segen builds, the CRM is designed so your client data stays under your control.

Run your agency from one place.

See the CRM in action with your own workflow — from lead to paid invoice.